Stephen
Crowther
Independent designer & builder
Based in the UK & USA
Clear interfaces. Thoughtful user experiences.
Complex projects, taken from concept to launch.
Design decisions grounded in user needs and business goals.

I’m Stephen. I design, build and think about the bigger picture.

12+ years of design experience
I’m an independent designer and builder based in the UK & USA, with over 12 years of design experience. My work starts with understanding what people need from a product and what the business needs it to achieve.

I work across user experience, interface design and development, taking projects from early ideas through to finished builds. That means I can stay involved as decisions move from user journeys and prototypes into the details of a working product.

I’ve also built and sold my own businesses. That experience shapes how I approach a brief: balancing usability, commercial priorities and the practical work needed to get something live.
(01)
Understand what matters
Start with the audience, the business goal and the problem worth solving.
(02)
Connect design and build
Carry the thinking through from user journeys and interfaces to the finished product.
(03)
Focus on the impact
Make decisions around the outcomes that matter, from successful task completion to conversion and product adoption.
Experience
2019 – Now
Freelance Product Designer
Independent
Product design and UI/UX for growing companies.
Founder
Direct-to-consumer brands & SaaS
Built and sold three direct-to-consumer brands, each grown to $1.75M–$2.5M in revenue before exiting. I’ve also built a number of smaller SaaS projects.
2022 – Now
Design Lead
US e-commerce company · Remote
2019 – 2022
Senior Product Designer
US e-commerce company · Remote
2018 – 2019
Product Designer
SOON_ · London
Education
Degree in Design
Achieved a 1st degree in Design.
The person behind the work
Stephen Crowther
Independent designer & builder
You work directly with me, from defining the brief through design, build and handover. Every project benefits from 12+ years of design experience and a practical understanding of running a business.